Starting out with a rigourous brand strategy process we developed Vita Luxe’s brand idea and brand strategy. Interpreting the strategy visually we crafted a monogram to represent duality and convergence as a mark of quality and craftmanship.
The tactility of elements drawn from nature combined with finished materials represents the story of twos – this then extending to their collaborative approach, the relationship between them and their customers and luxury and accessibility.
Utilising a restrained colour palette and typographic style, we established a timeless and flexible brand that can be used across both company collateral as well as project material.
How we did it
Brand Strategy, Brand Story, Identity, Art Direction, Photography Copywriting
What we did
Project collateral - Brochure, Business Stationery, Signage, Website