Portfolio

Starting out with a rigourous brand strategy process we developed Vita Luxe’s brand idea and brand strategy. Interpreting the strategy visually we crafted a monogram to represent duality and convergence as a mark of quality and craftmanship.

The tactility of elements drawn from nature combined with finished materials represents the story of twos – this then extending to their collaborative approach, the relationship between them and their customers and luxury and accessibility.

Utilising a restrained colour palette and typographic style, we established a timeless and flexible brand that can be used across both company collateral as well as project material.