Parc is a residential estate offering 29 high quality townhouses in a prime pocket of Martha Cove, located at the base of Mount Martha.
Given the close proximity to La Mer (a previous project of ours), the task was to create a brand which complimented the original La Mer identity whilst still retaining its own individual personality. Our creative direction was inspired by the foliage of the nearby park areas and its range of fresh greens. The name ‘Parc’ is French for park - aligning with our rationale behind ‘La Mer’ in paying tribute to the Mediterranean.
The resulting collateral was bright and vibrant reflecting Parc’s view over green parklands and the sparkling marina.
What we did:
Strategy, branding and identity, including coordination of lifestyle photography and copywriting.
Project collateral including lifestyle brochure, masterplan and floorplan design, inclusions and upgrades booklets, billboards and signage.