Marine Quarter is an integrated waterside residential and retail tower, accommodating bayside lifestyle with urban city convenience. Comprising of approximately 242 apartments spread across 30 levels.
Our creative direction was inspired by nature and refinement. This serif typeface brings a refined and airy aspect to the word marque and the crest gives a sense of luxury and quality and integrates reference to sun, sea and horizon.
The collateral showcases a refined and sophisticated style, balancing space, content and imagery. A tone of sand colour is used throughout for warmth, while bringing in a mix of vibrant colours for a flexible colour palette. Diagonal and horizontal lines used as both a visual element and a continued concept — builds upon the central idea of meeting points ‘where the city meets the sea’ — where juxtaposing aspirations meet.
What we did: Strategy, branding and identity, including creative direction and coordination of lifestyle photography and copywriting.
Marketing components such as ROI and full website, eDMs, and print and digital advertising.
Project collateral including lifestyle brochure, marketing floorplans, agent sales book and stationery, inclusions flyer, and investor flyer.
Sales suite and site signage design.