Baden consists of 12 premium contemporary townhouses, expertly designed with a focus on functionality and form. With such a modern home design in a location rich with heritage, we wanted to combine these two styles to create something timeless.
We chose a traditional serif font to represent the brand, and an emerald green to compliment the earthy tones used throughout the interiors. As part of our art direction, we conducted a photoshoot depicting the materials and finishes alongside objects you would find in an everyday home to create a sense of 'living'.
What we did:
Strategy, branding and identity, including coordination of lifestyle photography and copywriting.
Project collateral including lifestyle brochure, masterplan and floorplan design, inclusions and upgrades booklets, website, billboards and signage.