Baden consists of 12 premium contemporary townhouses, expertly designed with a focus on functionality and form. With such a modern home design in a location rich with heritage, we wanted to combine these two styles to create something timeless.
We chose traditional cues to represent the brand, and emerald hues to complement the natural surroundings and earthy tones used throughout the interiors. As part of our art direction, we conducted a photoshoot depicting the materials and finishes alongside objects you would find in an everyday home to create a sense of 'living'.
How we did it
Brand Strategy, Brand Story, Identity, Art Direction, Photography Copywriting
What we didBrochure, Floorplan Design, Inclusions Booklet, Agent Book, Investor Brochure, Billboards, Hoarding, Signage, Website, Social Media, Online MarketingProject collateral -