Made by Fressko are an eco-sustainable drinkware brand. Taking the brand beyond and with a passion for efficacious teas came Made by Fressko’s first range of teas. To begin they wanted to start with three lifestyle teas and three flavour based teas. The lifestyle teas are designed and blended by a naturopath proven to deliver therapeutic benefits. The flavour range provide a premium taste and a luxurious drinking experience.
The packaging celebrates the physical nature and tangibility of the product ranges. Playing on their point of difference ‘functional teas’ and breaking away from the usual tea cues we created an interactive package evoking the benefit of each tea using scanimations. All the typographic elements were pared back to hero the scanimations and the physicality of the packaging. The chosen stock was Extract – A recycled stock created from disposable coffee cups, selected to affirm the brands' commitment to eco-sustainability. We also went as far as utilising the available colours in the range to minimise ink usage.
How we did it
Research, Brand Architecture, Product Story, Art Direction, Copywriting
What we did
Packaging Design, Photography, Illustration