Portfolio
La Mer, Martha Cove
La Mer offers a collection of 57 premium townhouses, positioned within the beautiful waterfront community of Martha Cove.
We settled on the concept for ‘La Mer’ - French for the sea - as a tribute to the Mediterranean, with the idea that Melburnians can have their own little slice of Mediterranean living on ‘The Mornington Riviera’.
The resulting collateral imbued a sense of relaxed luxury, targeting those who were ready to take their dreams of bayside living and make them a reality.
Recently launched, sales of the townhouses are progressing well, with the first few weeks of sales exceeding expectations.
What we did: Strategy, branding and identity, including coordination of lifestyle photography, copywriting, Facebook adverts and REA management.
Project collateral including brochure, website, masterplan and floorplan design, inclusions and upgrades booklets, billboards and signage, eDMs, and pricelists.
