St Arnaud is a collection of ten luxury residences located in the prestigious and highly sought after suburb of Caulfield.
We supplemented the existing branding with a marketing strategy to better communicate St Arnaud’s designer inclusions, elegant interiors, and proximity to world-class amenities and prestigious schools.
We created a brochure that focused on the luxury and lifestyle of St Arnaud, and rolled out the branding across various print and digital media. We worked closely with the builders to highlight the premium fittings and fixtures included with each residence, and ensured that all customer-facing material reflected this high-end difference.
What we did: Photography, copywriting and 3D renders.
Marketing collateral including project brochure, floorplan design, fittings and fixtures, local area flyers and site signage.