A boutique 22-apartment development located minutes away from Heidelberg’s bustling Burgundy Street, One was this client’s first foray into the apartment development scene. As the launching pad for many more successful projects to come, the brief was to create an identity that would impress not only the market, but also our client’s investors and future business prospects.
Through editorial-inspired photography, original artwork and clean, minimal typefaces, One evokes a glossy, urban feel – the perfect tone for a suburb that is quickly becoming a popular neighbourhood among young professionals.
What we did: Strategy, branding and identity including lifestyle photography, 3D renders and copywriting.
Marketing components including website, eDMs, REA management and advertising.
Project collateral including project brochure, floorplan design, fittings and fixtures booklet and site signage.