Leonard & Lane presents four generously proportioned townhouses in vibrant Ascot Vale.
With Ascot Vale and its surrounding suburbs having such a strong British heritage, we chose to combine the historical upperclass fashion and style with an english garden vibe that shines throughout the homes and streets of the area. The name Leonard & Lane aligns with this overarching British theme but also brings nice balance of masculinity and femininity.
A selection of British/European typefaces were chosen for the Leondard & Lane brand, all of which have ties to he dandys era and highlight a level of elegance. The colour palette consists of royal blue and white, complimenting the surrounding nature in the area; Maribyrnong River, the expansive sky, and treelined streets and parklands.
What we did: Strategy, branding and identity, including creative direction and coordination of lifestyle photography and copywriting.
Project collateral including lifestyle brochure, website, floorplan design, and Domain project profile design.