Ascot Terraces is a boutique development of 18 townhouses, situated within the re-development of Pakenham Racecourse and framed by the waterways of Pakenham Creek. We were engaged to create an identity and marketing campaign that highlights the project’s perfect balance of rural and suburban living.
The branding was created to reflect the dynamic culture and amenities in the area, whilst placing emphasis on its natural surroundings. We incorporated some greenery into the marketing collateral, and kept the colour palette and designs light and modern to compliment the bright and spacious townhouses.
What we did: Strategy, branding and identity, including coordination of 3D renders, lifestyle photography and copywriting.
Project collateral including brochure, website and floorplan design.