Anchorage Habourside is a boutique development consisting of 11 luxury properties set on the Martha Cove Marina, a few minutes' stroll from Safety Beach on Victoria's Mornington Peninsula. The exclusive location, marina access and accompanying lifestyle are strong features of the project branding and marketing.
The small scale campaign we created included individual lot-specific brochures, as well as a digital marketing component.
What we did: Campaign elements including branding, strategy, copywriting, photography, design and 3D renders.
Printed collateral including lot-specific brochures, development flyer, lot boards and site signage.
Digital components including full website, targeted eDM send outs, Google AdWords, REA management and advertising.