812 High Street Road consists of three stylish new four bedroom townhouses, set in the established community of Glen Waverley.
With the area having quite an Asian vibe and the number 8 being a lucky number within the Chinese culture, we chose to name the set of townhouses after its notable address being 812 High Street Road. The colours gold and green were incorporated into the branding, as they represent wealth and harmony within the Chinese culture.
As this development consists of a small number of dwellings, we suggested the best marketing strategy for this project was to keep it simple with a brochure and a website, which both contain all of the key information about the townhouses, including floorplans and multiple 3D renders.
What we did: Strategy, branding and identity, including coordination of 3D renders, lifestyle photography and copywriting.
Project collateral including brochure and website.