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Small & Co - Halcyon Place - Bundoora

Halcyon Place

Halcyon Place offers a boutique development of 20 townhouses in the heart of Bundoora. The word Halcyon means to reflect back on a happy & peaceful period of time. Essentially, to be nostalgic. We created a brand representative of families making lasting memories of important moments.

A selection of warm, low contrasting colours teamed with a traditional serif typeface created a gentle & peaceful feel for the brand. The photography style incorporated a range of close-ups focussing on finer textures and details - the things that create nostalgia. Warm coloured filters create a hazy, washed out effect that imitates memory - when you look back on a moment and all the details aren’t razor sharp.

What we did:

Strategy, branding and identity, including coordination of lifestyle photography and copywriting.

Project collateral including lifestyle brochure, floorplan design, inclusions and upgrades booklets, billboards, website and signage.


halcyonplace.com.au

Halcyon Place - Lifestyle Brochure by Small & CoHalcyon Place - Render coordinated by Small & CoHalcyon Place - Website by Small & CoHalcyon Place - Lifestyle Photography coordinated by Small & CoHalcyon Place - Lifestyle Brochure by Small & CoHalcyon Place - Website by Small & CoHalcyon Place - Lifestyle Photography coordinated by Small & CoHalcyon Place - Render coordinated by Small & CoHalcyon Place - Website by Small & CoHalcyon Place - Lifestyle Photography coordinated by Small & CoHalcyon Place - Signage by Small & Co