Halcyon Place offers a boutique development of 20 townhouses in the heart of Bundoora. The word Halcyon means to reflect back on a happy & peaceful period of time. Essentially, to be nostalgic. We created a brand representative of families making lasting memories of important moments.
A selection of warm, low contrasting colours teamed with a traditional serif typeface created a gentle & peaceful feel for the brand. The photography style incorporated a range of close-ups focussing on finer textures and details - the things that create nostalgia. Warm coloured filters create a hazy, washed out effect that imitates memory - when you look back on a moment and all the details aren’t razor sharp.
What we did:
Strategy, branding and identity, including coordination of lifestyle photography and copywriting.
Project collateral including lifestyle brochure, floorplan design, inclusions and upgrades booklets, billboards, website and signage.