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Baden - Branding by Small & Co

Baden, Heidelberg

Baden consists of 12 premium contemporary townhouses, expertly designed with a focus on functionality and form. With such a modern home design in a location rich with heritage, we wanted to combine these two styles to create something timeless.

We chose a traditional serif font to represent the brand, and an emerald green to compliment the earthy tones used throughout the interiors. As part of our art direction, we conducted a photoshoot depicting the materials and finishes alongside objects you would find in an everyday home to create a sense of 'living'.

What we did:

Strategy, branding and identity, including coordination of lifestyle photography and copywriting.

Project collateral including lifestyle brochure, masterplan and floorplan design, inclusions and upgrades booklets, website, billboards and signage.

baden.com.au

Baden - Render coordinated by Small & CoBaden - Lifestyle brochure by Small & CoBaden - Lifestyle Photography coordinated by Small & CoBaden - eDM design by Small & CoBaden - Lifestyle brochure by Small & CoBaden - Render coordinated by Small & CoBaden - Lifestyle brochure by Small & CoBaden - Lifestyle Photography coordinated by Small & CoBaden - Lifestyle Photography coordinated by Small & CoBaden - Aerial coordinated by Small & CoBaden - Website by Small & Co